BYHEALTH Retains “Best-selling Supplement” on Tmall and JD.COM in Double 11 Shopping Festival, Total Online Sales Surpassed RMB 400 Million

 2020.11.12

With people’s increased health awareness and upgraded consumption for health products, in recent years, dietary supplements have become a well-deserved product category in strong demand, presenting outstanding sales performance in this year’s Double 11 Shopping Festival.

As of 24:00 on November 11, BYHEALTH's online sales of all its brands has surpassed RMB 400 million, 57% up from last year, making it the best-selling supplement in Double 11 Shopping Festival on both Tmall and JD.COM for two consecutive years. The sales of "Life-Space", "BYHEALTH", "Nature’s Bay" and "Jianshijia" all increased by more than 100% year on year.

Data from Alibaba shows that in this year’s Tmall Double 11 Shopping Festival, the total sales of “BYHEALTH” surpassed RMB 170 million, and its official flagship store ranked first in sales, remaining the sales leader of all official flagship stores in dietary supplement category. Collagen and protein powder showed brilliant performance, winning TOP 1 selling spot in their respective categories. Also, "Life-Space" ranked first in cross-border probiotics on the same platform.

Source: sycm.taobao.com

Data from JD.COM reveals that the total sales of "BYHEALTH" broke through RMB 70 million, up 53% year-on-year, winning TOP 1 of nutrition and health brand on JD.COM. Specifically, protein powder has become TOP 1 in the supplement category; collagen and whey protein become the new favorites of the market. Australian-made Life-Space Broad Spectrum Probiotic, popular among consumers, has won the sales champion of proprietary probiotics product on JD Worldwide.

Source: JD Health

 (Data from platform background statistics without audit, for reference only)