BYHEALTH and UNICEF launched a partnership in Zhuhai in 2020 to help improve children nutrition in the first 1,000 days of life. BYHEALTH donated more than RMB10 million to support UNICEF in strengthening infant and young child feeding practices and improving the policy and social environment in China from 2020 to 2022.
Children’s nutrition in China has improved significantly thanks to rapid economic development and enormous investment by the government in child nutrition programmes. However, persistent challenges include weak access to and availability of skilled support for parents feeding infants and young children, and the absence of parents in children's upbringing due to employment circumstances.
Early childhood refers to the 1,000 days from the fetal period to the age of 24 months, which is called the “window of opportunity” in a person’s life. Studies have shown that nutritional interventions early in life have long-term benefits for growth and development, including improved health among adolescents and prevention of chronic diseases among adults.