On January 1, 2022, KEYLID of BYHEALTH was appointed as the Official Supplier of Bone & Joint Health Supplements for the 19th Asian Games Hangzhou 2022. With its “science-based nutrition” strategy, KEYLID wishes to provide professional care for bone & joint and support the development of Chinese sports.
Strong partnership between KEYLID and Asia’s largest sports event
Hangzhou Asian Games Organising Committee has stringent standards for selecting the Official Supplier of Bone & Joint Health Supplements, and only authoritative and leading companies in the industry are chosen. KEYLID, a brand under BYHEALTH, leads the way in China's bone & joint health market. Its partnership with the Hangzhou Asian Games marks a deep collaboration between the leaders in two fields.
Dual support from product strength and brand power for bone & joint health and care
Strong core competitiveness is one of the contributors to KEYLID's selection as the Official Bone & Joint Health Supplements for the Hangzhou Asian Games. As the bone & joint care brand under BYHEALTH, KEYLID has joined hands with leading professional institutions in China for its R&D commitment to independently develop core technology and patented raw materials. It is determined to create the strength of ultimate science-based bone & joint care products with a rigorous spirit of science. The long-tested strong product strength of KEYLID has demonstrated that it is capable enough of providing bone & joint care services to more people.
In addition, supported by BYHEALTH's “science-based nutrition” strategy, KEYLID has been branded itself as the “science-based bone & joint care expert”. It has been dedicated to positive marketing, better online and offline consumer experience and educational interactive activities. With the research team of over 200 scholars and experts in BYHEALTH, KEYLID has implemented development strategies for core technologies and patents to create unique competitive advantages to serve consumers and shape a solid brand foundation.
With its outstanding brand power, KEYLID spares no effort in supporting the sports event, spreading its brand vision of "providing consumers with the right to choose a better life through science-based bone & joint care" to the world. The vision closely coincides with the "Green, Smart, Economical, Ethical" ideas of the Hangzhou Asian Games.
Dual channels of TEAM CHINA + Hangzhou Asian Games provide strong support for the Chinese national team
On December 28, 2021, the Sports Equipment Administrative Center of China General Administration of Sport granted BYHEALTH as the Sports Foods and Nutrition Supplier of TEAM CHINA. BYHEALTH will provide athletes of more than 70 Chinese teams with sports food, supplements and professional nutrition solutions for games. BYHEALTH has delivered the “Science-based Nutrition Package for Games” to the Chinese national team. As an important part of the Package, KEYLID has offered its research results in bone & joint care to the Chinese national team. In addition, KEYLID will also organize the “best team for science-based nutrition” to provide athletes with consulting services for bone & joint nutrition care. The services, coupled with products, will empower the Chinese national team to achieve excellent results.
The Hangzhou Asian Games is not only an international competition that draws the attention of the world, but also a national event that is joined by all. As the Official Supplier of Bone & Joint Health Supplements for the Hangzhou Asian Games, KEYLID is about to start a new strategy path to support the bone & joint health of more people!
