Recently, the topic of “Wall Breaker Duan Yihong” has become popular. In a short video, the Chinese actor Duan Yihong shares his understanding of the “Fourth Wall” in dramas, aiming to get closer to the audience.
Along with the hot topic, BYHEALTH also attracted much attention. Ten years ago, BYHEALTH opened its transparent factory for public supervision and inspection as an industrial benchmark.
The actor and the brand all try to break the “wall” to build trust with the audience and consumers. “Wall breakers needs more integrity. Rather than being smart, it is better for them to be transparent to win more trust with sincerity”. The value of BYHEALTH featuring “Integrity over Intelligence” has won many praises.
Coming of the Age of Transparency
The management expert Don Tapscott in his book The Naked Corporation with David Ticoll points out that we are now embracing an unprecedented age of transparency. The dramatic changes brought by transparency is now impacting all industries and forcing companies to reconsider and redefine their core values.
In terms of current business environment, the future of "transparency" has already arrived as more and more companies choose to open all or part of their workshops to the public. At the beginning of 2022, Liang Yunchao, Chairman of BYHEALTH said in response to media that BYHEALTH mainly attributes its success to differentiation. “When some brands focus on healthcare products, we focus on the VDS. When they do direct sales, we do pharmacy retails. When they use common materials, we select global quality materials. When they work at traditional factories, we have already evolved into transparent factory...”
In September 2012, BYHEALTH opened the first “Transparent Factory” in the industry to the general public, realizing "full transparency" in all links including source of materials, manufacturing technique, inspection process, equipment and facilities, storage environment and factory culture. Liang Yunchao delivered a speech at the opening ceremony, "We follow our value of ‘Integrity over Intelligence’. An enterprise in F&B industry always assumes much greater responsibilities. BYHEALTH is cautious with its actions all the time... We make our brand transparent so that our product quality can be supervised and inspected to make consumers feel at ease.”
After the transparent factory is opened to the public, people from all walks of life including industrial professionals, peer companies, Nobel Prize-winning scholars, world champions, stars and artists paid visits in droves, quickly making the factory popular and industrial leading. In the past ten years, more than 1.1 million visitors have left their footprints there at the transparent factory.
More Transparency for More Improvements
Transparency may lead to more “copycats”, some people may think. However, Zhang Xuerong, the General Manager of the transparent factory believes that the transparency reflects BYHEALTH’s confidence and thus push it to move forward faster. “It will be a great value for the whole industry if industrial standards can be raised because of the transparency we promote.” In his opinion, what really drives business progress is a whole set of transparent mechanisms. “The development of the industry is encouraging us to advance” and “more improvements mean more results.”
After BYHEALTH's transparent factory, more peer companies open their factories for public visits. In the meantime, the vitamin and dietary supplement (VDS) industry in China is also increasing year by year, making sustainable industrial development a reality. With practical actions, BYHEALTH proves that the market will see more development when people's trust of an industry is improved.
As transparent competition becomes normal, BYHEALTH continues to improve and innovate its transparent factory by gradually enabling continuous production, automatic production, IoT-based material, process informatization, electronic recording, real-time inspection, remote equipment operation, unmanned sites, humanized work organization and customized products.
In 2018, BYHEALTH Transparent Factory was awarded as the National AAAA-level Tourist Attraction. In 2019, the Nutrition Exploratorium in the transparent factory was open to the public. Backed by acoustic, optic, electric and other multimedia techniques, it integrates nutrition promotion, health examination, sightseeing sharing and other experiential interactions, enabling the public to have fun in learning nutrition and health knowledge. The Exploratorium is also available for a number of health examinations such as basic index, bone density and mental stress analysis.
In 2021, the more intelligent phase 4 transparent factory was officially put into operation, with a production capacity of 15 billion tablets, 6.6 billion soft capsules, 720 million hard capsules, 500 million bags of powder and 55 million cans of powder.
With the guide of the “science-based nutrition” strategy, BYHEALTH has invested over RMB 10 million in five years to build the fully automatic dry blood spot detection center and develop the first customized vitamin production device equipped with core algorithms in its transparent factory. In 2021, BYHEALTH joined hands with global scientific research institutions and over 100 experts in medicine and nutriology to build databases, evalsuation systems and algorithm model for researches on detections of vitamins, minerals and trace elements in dry blood spot. It also launched customized vitamin concept products.
All in all, a more intelligent and scientific transparent factory is emerging.
Diligent Efforts for Quality Products
Chinese people have never been so concerned about their health as they are today. As people show more acceptance to vitamin and dietary supplements, they surely have high expectations for companies and manufacturers. Undoubtedly, the opening of transparent factory has brought impetus to the development of companies and also injected confidence into the healthcare food industry for a long time.
The 102-ton seal of integrity stands in front of the transparent factory and the eight concepts for quality control highlighting “Integrity over Intelligence” are printed on the way that all employees must go through in the factory. All of these ___alert people at BYHEALTH that “national standards, laws and regulations are the bottom line and requirements, and what we want is higher than national standards as quality bears relevance with an enterprise's 'integrity'...”
In the video of Wall Breaker: Dedication Makes Perfect for the 10th anniversary of the transparent factory, Duan Yihong chooses to break the invisible wall with the audience by "dedication". He presents his best performance to the audience through countless physical exercises and lines accumulation.
Whereas BYHEALTH, a company facing a number of risks, needs to show its integrity and dedication to win the trust of consumers. Facing doubts and challenges, BYHEALTH always sticks to its quality bottom line, breaking the wall with transparency and winning the future with integrity.
